prioritizing interactive components influencing fans' revisiting websites of iran selected football premier league clubs

this study aimed at prioritizing interactive components affecting fans' revisiting the websites of iran selected football premier league clubs. the research method was survey and data were gathered through internet. the statistical population consisted of those fans who were the members of websites of esteghlal, perspolis, tractorsazi, damash and sepahan clubs (n=26000) in march and april, 2012. 325 fans participated in this study as the statistical sample. a researcher-made questionnaire was used to collect data. the face and content validity of the questionnaire was confirmed by sport management experts' viewpoints and the internal reliability was assessed by cronbach's alpha α=0.9. one sample t test and anova with repeated measures and bonferroni post hoc test were used to analyze the data (p